Camila Alves new brand ambassador for I•N•C International

By: Farrah Estrella

Camila Alves for INC International

I·N·C International
Concepts which can be found exclusively
at Macy’s, unveiled its new
advertising campaign featuring Brazilian actress, television personality and
model Camila Alves as the
brand’s celebrity ambassador. Beginning this Fall and continuing through 2013,
Alves will highlight I·N·C’s Fall collection as she appears in a multi-platform
campaign with a significant presence in print, digital and in store. Alves also
takes on the role of media spokesperson, being at the forefront of all I·N·C
brand messaging such as new initiatives and product launches. 
Camila Alves

“Camila Alves is a perfect spokesperson and
we’re happy to welcome her to the Macy’s family. In addition to being
strikingly beautiful and an A-list celebrity, she is also extraordinarily
approachable. That combination is incredibly valuable to I·N·C and to our
consumer,” states Nancy Slavin, senior vice president of marketing for Macy’s
Private Brands. 

Set against a clear desert oasis in California,
the Brazilian model was captured by photographer Walter Chin, with styling by
Bill Mullen. Alves’ innate style transitions flawlessly from glamorous
bombshell in body-con dresses to down-to-earth beauty in casual knits and
denim, an exciting new category for the brand. The Fall collection offers rich
hues of teal and burgundy along with pops of peplum and playful snakeskin
prints. 

Camila Alves

Alves was thrilled about the partnership she
said: “I’ve always admired Macy’s for catering to women with diverse
lifestyles. I’m naturally more laid-back when it comes to dressing but also
like to show my sexier side for special occasions and I·N·C caters to both ends
of the spectrum”.

Camila Alves

The collection will be available via
macys.com/inc, starting late August. The I·N·C collection ranges from $59 –
$139; $119.50 for a coat, dresses for $69.50 and footwear for $89.50.

Visit www.Macys.com for
more information.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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