Swatch new tattoo art inspired collection

By: Farrah Estrella

Tin-Tin for Swatch
Swiss watch maker Swatch
has teamed up with two new collaborators to create a small collection drawing inspiration
on the world of tattoo art.

Swiss visual artist Emmanuelle Antille, who was inspired by the tattoo work of
Filip Leu, and the French tattoo artist Tin-tin have designed five watches in
the brand’s classic New Gent shape as part of the Swatch & Art collection.

Swatch Watches
Tattoo artist Tin-Tin said
about the collaboration: “I was very proud that Swatch proposed this collaboration
because, to me, it represents a very stylish brand which is constantly
developing and always outstanding with its innovations. For me, Swatch upholds
the reputation and reliability of Swiss watches, but does so in an affordable
way, without being uptight or elitist. My inspirations were, naturally, my
style of tattoos that I have realized quite often and quite well symbolize myself
in their graphics. These are, of course, timeless, quickly identifiable and
immutable drawing: examples of tattoo art in the collective unconscious”.
Antille for Swatch
The collection is set to launch
on Sept. 3, 2012 at Swatch stores as well as online.

The pieces will come in
specially packaged sleeves, adorned with printed extracts from each artist’s
design.
For more information visit www.Swatch.com.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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