Matthew McConaughey launches new clothing line ‘JKL’ at Dillard’s

By: Farrah Estrella

JKL by Matthew McConaughey

Actor and philanthropist Matthew McConaughey has partnered with Canadian-based apparel manufacturer Grand National Apparel to announce the launch of JKL (Just Keep Livin), an active-inspired sportswear collection derived from McConaughey’s active lifestyle and philosophy of life.
A portion of sales of JKL will support the just keep livin Foundation, a non-profit organization founded by McConaughey, which implements after-school fitness and wellness programs, in inner-city high schools.
“I’m starting this brand because it accents a positive. It spreads a good word, creates incentive, puts a smile on my face and it’s fun”, stated McConaughey in a press release.
He also said: “I like working on the details, the design, the marketing, said McConaughey, “and I think the JKL philosophy is what makes it unique. I am behind this brand, not in front of it: I’m the author, not the face or the definition, and that allows the consumer to personalize his own JKL story with each item he purchases”.
The JKL men’s collection is available now at a Dillard’s store near you and online at www.Dillards.com andwww.jklbrand.com.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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