By: Farrah Estrella
|JKL by Matthew McConaughey
Actor and philanthropist Matthew McConaughey
has partnered with Canadian-based apparel manufacturer Grand National Apparel to announce the launch of JKL (Just Keep Livin), an active-inspired sportswear collection derived from McConaughey’s active lifestyle and philosophy of life.
A portion of sales of JKL will support the just keep livin Foundation, a non-profit organization founded by McConaughey, which implements after-school fitness and wellness programs, in inner-city high schools.
“I’m starting this brand because it accents a positive. It spreads a good word, creates incentive, puts a smile on my face and it’s fun”, stated McConaughey in a press release.
He also said: “I like working on the details, the design, the marketing, said McConaughey, “and I think the JKL philosophy is what makes it unique. I am behind this brand, not in front of it: I’m the author, not the face or the definition, and that allows the consumer to personalize his own JKL story with each item he purchases”.