EFR Exclusive interview with Lane Bryant’s CEO Linda Heasley

By: Farrah Estrella

Lane Bryant CEO Linda Heasley Photo by Estrella Fashion Report

Harvard University graduate and former The Limited CEO Linda Heasley is the new president and CEO of Lane Bryant. Linda took over the iconic brand only a few months ago in hopes to revitalize it.

We caught up with her at Full Figured Fashion Week that was held in New York last week where she gave us an exclusive interview, check it out:

EFR-What does it mean for Lane Bryant to be a part of such a great event like Full Figured Fashion Week?
LH-Anytime we have an opportunity to showcase our brand is important. It helps us become a better brand and give you (the consumer) better options. We want to elevate the status of our customer in the world of fashion.

EFR- Lane Bryant customers (myself included) feel that the company should have more diversity in their advertisement including larger size models and of other ethnic backgrounds (Hispanic, Asian and African American), how can Lane Bryant ensures it represents a more diverse shopper?
LH- I agree with you, it is actually one of the first things I discussed with my team when I first took over the brand. All I can say is stay tune. I do feel the need to show the range of our demographic and size of our customers in our advertisement. We are going to be doing casting calls in the future, there is more to come.

EFR-Lane Bryant started as a Maternity line by its founder who bears the same name. Maternity clothes for plus size women are in huge demand, is maternity clothing in the horizon?
LH-Yes, I think we should have maternity clothing for plus size women. There are a lot of opportunities for us as a company. We are creating a strategic plan for the next 3 to 5 years.

EFR-A lot of people may not know that Lane Bryant has been around for over 100 years, what does the future hold for Lane Bryant as a company?
LH-Well I hope we can be around for 100 more years of great business. We should be a leader in this industry and I think we lost some ground there but we are getting back to great product first and taking care of our customers. Our employees are very passionate about our company and are very personally invested in it. They are also very committed and that is a great foundation.

EFR- We like to end our interviews with some words of wisdom or favorite quote, what is yours?
LH-Words of wisdom: “Never underestimate the sophistication of the customer”.

Visit Lane Bryant’s website to shop for some fashionable plus size clothing www.LaneBryant.com.

EFR President Farrah Estrella and Lane Bryant’s CEO Linda Heasley

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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4 comments

  • Tina Willoughby

    July 4, 2013 at 1:37 am

    What an amazing interview Estrella Fashion Report. A job well done and awesome input by CEO Linda Heasley.

  • Farrah Estrella

    July 4, 2013 at 1:40 am

    Thanks Tina!! It was a pleasure meeting Linda, she is an amazing woman.

    XOXO
    Farrah

  • Amalisa Anazo Nongubo

    September 29, 2013 at 9:52 am

    A real job well done! I've just found your blog. Thanks for such a great interview. Much love from South Africa.

    http://www.mythighsrubtogetherwheniwalk.wordpress.com

    1. Farrah Estrella

      September 30, 2013 at 1:32 am

      Hi amalisa!! Thank you for your comment and much love from Florida, USA..XOXO
      Farrah

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