EFR Exclusive interview with Lane Bryant’s CEO Linda Heasley
By: Farrah Estrella
|Lane Bryant CEO Linda Heasley Photo by Estrella Fashion Report|
LH-Anytime we have an opportunity to showcase our brand is important. It helps us become a better brand and give you (the consumer) better options. We want to elevate the status of our customer in the world of fashion.
LH- I agree with you, it is actually one of the first things I discussed with my team when I first took over the brand. All I can say is stay tune. I do feel the need to show the range of our demographic and size of our customers in our advertisement. We are going to be doing casting calls in the future, there is more to come.
LH-Yes, I think we should have maternity clothing for plus size women. There are a lot of opportunities for us as a company. We are creating a strategic plan for the next 3 to 5 years.
LH-Well I hope we can be around for 100 more years of great business. We should be a leader in this industry and I think we lost some ground there but we are getting back to great product first and taking care of our customers. Our employees are very passionate about our company and are very personally invested in it. They are also very committed and that is a great foundation.
LH-Words of wisdom: “Never underestimate the sophistication of the customer”.
|EFR President Farrah Estrella and Lane Bryant’s CEO Linda Heasley|