Eva Mendes collection for New York & Company

By: Farrah Estrella

Eva Mendes for New York and Company
Hollywood actress Eva Mendes is teaming up with New York
& Company for a new collection that will be called Eva by Eva Mendes.

The new collection is inspired by Eva’s personal style
and red carpet looks.

has previously worked with Thierry Mugler were she was the face of the Angel
perfume. She has also worked with Pantene, Calvin Klein, Revlon and Reebok.

Greg Scott the chief
executive officer of New York & Co. said to WWD in an interview: “We have
some big aspirations for this brand”. He also said: “We hope [Eva] attracts new
customers. This is our first big collaboration. It’s a real turning point for us. It’s going to
galvanize our company”.

New York & Co. specializes
in wear-to-work clothes and weekend attire.

In addition to
appearing in the ad campaign, Eva is also going to be making personal appearances
in NY&Co stores to promote the collection.

Eva by Eva Mendes for New York and Company is launching in stores
and online on September 19.

For more information visit www.nyandcompany.com.
Eva by Eva Mendes for New York and Company

Eva by Eva Mendes for New York and Company

Eva by Eva Mendes for New York and Company

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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