By: Farrah Estrella
|Sara Blakely creator of SPANX
Sara Blakely, the woman who is credited with revolutionizing the shapewear industry, is bringing her iconic Spanx® brand to the Tampa Bay area with the opening of the first Spanx retail store and fourth in the country.
The new Spanx store will be located at The International Plaza and it will open on April 11, 2014. Sara Blakely will be making a personal appearance for the store opening.
In a press release about the opening of the store Sara said: “We are so excited to announce the opening of our fourth Spanx retail store. It is especially meaningful to me because I grew up shopping at International Plaza, now I can share Spanx with my hometown and the community that supported me from the beginning”.
Sarah is a Florida native; she was born in Clearwater, Florida. She attended Clearwater High School and graduated from Florida State University. Sara is one of the world’s youngest self-made female billionaires. She was also included in Time magazine’s annual list of the 100 most influential people in the world.
A presentation and hosiery cutting ceremony with Sara Blakely will be held at 10 a.m. on Friday, April 11.
In addition, the first 100 shoppers to arrive at the store will receive a complimentary problem-solving product from the “Tower of Power,” which houses packaged SPANX products from shapers to pantyhose ranging in retail price from $26 to $38 (while supplies last).
“Shaping Spree” cards (gift cards) valued at $100 will be raffled off throughout the opening day.
For more information about Spanx, new retail store locations and new product offerings, please visit their website at www.spanx.com