J. Crew causing controversy after launching size triple zero (000 or XXXS)

By: Farrah Estrella

J.Crew

American retailer J. Crew recently added to their clothing lines
a size triple zero (000 or XXXS) and it is causing controversy in the fashion
industry. Fashion bloggers are saying that the new size
is just a “vanity size” and that it is tricking the customers into believing
that they wear a smaller size than they really wear.

The XXXS size fits a size 23” waist and according to the company
it was made to cater to an untapped market in Asia specifically Hong Kong. 
Vice-President of public relations and communications of HSN
Inc., Gigi Ganatra Duff said in an interview that she applauds J. Crew’s move,
if it provides options for more body types. HSN is known for using an “All-sizes
strategy” from a size 2 to a size 24 (XSmall to XXXLarge) in every brand that
they sell. 
Duff also said that due to customer demand they added a XXS size for
Giuliana Rancic clothing line that is sold on HSN.

HSN also offers the same price, no matter the size of the clothing
unlike some retailers that charge more for bigger sizes (Walmart, Nordstrom,
and many others).

To J. Crew’s credit the brand does offer up to a size 16 in
clothing to cater to the plus size fashionistas, it also offers petites, talls
and shoes from sizes 5 to 12.

Let’s talk about this, is J.Crew XXXS size really necessary or
is it just vanity sizing? Leave your comments below.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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