DressBarn announces new designer collaborations and in-store pop-up shop “DressBar”

By: Farrah
Estrella

DressBarn announced
yesterday that it has several new designer collaborations in the works
including some with designers Carmen Marc Valvo, Heidi Weisel and Michael
Smaldone from Adrianna Papell just to name a few , as well as a new venture
called “DressBar”.
In an exclusive interview with WWD, the company
said that it will launch “DressBar”, an in-store pop up shop featuring the
designer collaborations launching in March. DressBar will also be included on
the company’s e-commerce site. The
goal of DressBarn is to become the go to place for dresses. The company hired
25 designers to design between 6 and 10 dresses each retailing between $40 to
$70 dollars.
DressBarn
In addition,Tuleste
is creating a jewelry line called “True by Tuleste” jewelry collection to
complement the Dressbar dresses. Tuleste is a contemporary line of jewelry
founded by sisters Celeste and Satu Greenberg. Their jewelry line is fresh,
modern, playful and versatile.
DressBarn is a strip Mall staple and they are mostly known for their
women’s work wear sizes 2 to 24 which includes misses, petites and plus sizes.
They operate 830 retail stores in the United States and they are owned by the Ascena Retail
Group, which also owns Lane Bryant, Maurices, Catherines and Justice.
This move is an attempt by the company to revamp their image and to also
offer reasonably priced designer products in their stores. What do you guys
think? Are you excited about this? Let’s chat, leave your comments below.
For more information visit www.dressbarn.com.

Follow me on Twitter @Farrah256 and @EstrellaFReport

 

DressBarn

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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