Target announces new plus size line “AVA & VIV” launching in February

By: Farrah Estrella

Photo Courtesy of Target 

U.S Retailer Target announced today that it will
be launching a new plus size line in February called “AVA & VIV”.

The news comes on the heels of a recent online
uproar when Target announced a few weeks ago that in its new Lilly Pulitzer Collaboration
plus sizes will only be available online.
That didn’t go over well with plus size
fashionistas and bloggers who took to Twitter to let the retailer know about
their discontent.
For this new plus line Target enlisted three of
the most influential plus size bloggers in the industry including: Gabi Gregg
of the blog Gabifresh, Chastity Garner of the blog Garner Style and Nicollette
Mason, a Marie Claire columnist and owner of the blog
These three bloggers are very well known in the
plus size community for their excellent personal style and for their great engagement
with their followers. Target flew them to their headquarters in Minneapolis
where they were able to meet the design team behind “AVA & VIV” and help
the design team by making suggestions about the new line and by sharing with
them some of their followers and their own frustrations about the company’s
previous plus size lines.
Target also hired them to model in the upcoming
lookbook for the collection. The new line will launch with 90 pieces including
tops, pants swimwear and dresses and it will retail from $10 to $80 dollars.
Knowing Gabi, Chastity and Nicolette’s personal
style, we can surely expect bright colors, prints and pretty patterns.
Mark your calendars plus size fashionistas
February 22 ‘Ava & VIV” will be available nationwide in all Target stores
and online. Are you excited about this new line? Leave your comments below.
For more information visit

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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  • Andra Hiles

    January 22, 2015 at 7:36 pm

    I love that they're using bloggers, especially Mrs. Garner! XoAndra

    1. Farrah Estrella

      January 23, 2015 at 12:14 pm

      Yes!! me too I love her style!! Thanks for stopping by

      Farrah =)

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