Target announces new plus size line “AVA & VIV” launching in February
By: Farrah Estrella
|Photo Courtesy of Target|
U.S Retailer Target announced today that it will
be launching a new plus size line in February called “AVA & VIV”.
uproar when Target announced a few weeks ago that in its new Lilly Pulitzer Collaboration
plus sizes will only be available online.
fashionistas and bloggers who took to Twitter to let the retailer know about
the most influential plus size bloggers in the industry including: Gabi Gregg
of the blog Gabifresh, Chastity Garner of the blog Garner Style and Nicollette
Mason, a Marie Claire columnist and owner of the blog NicoletteMason.com.
plus size community for their excellent personal style and for their great engagement
with their followers. Target flew them to their headquarters in Minneapolis
where they were able to meet the design team behind “AVA & VIV” and help
the design team by making suggestions about the new line and by sharing with
them some of their followers and their own frustrations about the company’s
previous plus size lines.
lookbook for the collection. The new line will launch with 90 pieces including
tops, pants swimwear and dresses and it will retail from $10 to $80 dollars.
style, we can surely expect bright colors, prints and pretty patterns.
February 22 ‘Ava & VIV” will be available nationwide in all Target stores
and online. Are you excited about this new line? Leave your comments below.