H&M collaborating with Parisian fashion House of Balmain
H&M collaborating with Balmain?? Yes fashionistas!! you heard it right.
H&M next designer collaboration is with the Parisian House of Balmain.
of Balmain has become a global phenomenon ever since young designer Oliver
Rousteing took over the helm. Celebrities like Kim Kardashian and Kanye West
are huge fans of the brand and are often seen and photographed wearing Balmain
is known for their unique couture pieces and incredible craftsmanship.
director of Balmain Oliver Rousteing said
about the collaboration: “I want to talk to my generation: this is my main
aim as a designer. H&M allows me the unique possibility of bringing
everyone into the world of Balmain get a piece of the dream and create a global
#HMBalmaination: a movement of togetherness, fueled on a hashtag. The
collaboration felt extremely natural to me: H&M is a brand that everybody
connects to. It calls for unity, and I am all for it”.
creative advisor Ann-Sofie Johansson also said about the
collaboration: “We are excited to have Balmain as our guest designer at H&M
and create a truly involving experience for everybody. With its mix of couture
spirit and streetwear attitude, Balmain owns a unique style, at once opulent
and direct, sensual and energetic. It is also closely linked to the show
business and music worlds, which adds another element of surprise”.
Balmain x H&M collection will be available in the Fall (starting November 5th)
in H&M stores worldwide and online, and it will feature clothing and
accessories for both men and women.
things Balmain x H&M search for the hashtag #HMBalmaination on social