Lane Bryant takes over Times Square to promote #PlusIsEqual Campaign

By: Farrah Estrella

Photo by Rick Jones Photography 
Lane Bryant took over Times Square today to promote their new Fall campaign #PluIsEqual, a campaign that aims to promote equality in advertising and in fashion for ALL women.

Lane Bryant takes over Times Square with New #PlusisEqual Campaign

Rick Jones Photography

Among the crowd there were plus models, bloggers and celebrities including: Talk show host Wendy Williams, fashion stylist Brad Goreski of the TV show “Fashion Police”, Fashion Stylist Susan Moses, Hammer Thrower Amanda Bingson among others.
The #PlusIsEqual campaign features plus size models: Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson and wearing the new Lane Bryant/Cacique Fall 2015 collection. The idea behind the campaign is that all women deserve equal representation in advertising and in fashion. The event was emceed by comedian Robin Shaw who got the crowd super excited chanting #plusisequal!!.
Lane Bryant’s CEO Linda Heasley and CMO Brian Beitlet also spoke to the crowd about the importance of the change that the company is trying to promote in the fashion industry and that hopefully someday there won’t be any labels. Brian who has five daughters spoke about how important this campaign is to him personally and said: “Focus changes the world”.
New York based full-figure dance crew and America’s Got Talent contestants “Pretty Big Movement” got the crowd dancing with their moves as well as the Brooklyn United Marching Band.
As part of the campaign Lane Bryant created the #plusisequal Billboard App, where you can add a photo of yourself on a billboard to promote and share on social media. The idea is to promote the message that all women deserve equal representation. Create your own billboard atwww.pluisequalcom/mybillboard.
Join the conversation at www.plusisequal.com and by using the hashtag #PlusIsEqual on social media. Check out Lane Bryant’s website at www.LaneBryant.com and see more pictures from the event below.
What do you guys think of the campaign? Let’s chat!! Leave your comments.
Lane Bryant #PlusIsEqual event in Times Square photo by Rick Jones Photography 
Photo by Rick Jones Photography 

Photo by Rick Jones Photography 

Photo by Rick Jones Photography 

Photo by Rick Jones Photography 

Photo by Rick Jones Photography 

Wendy Williams and Brad Goreski photo by Rick Jones Photography
**Big Thanks to Rick Jones Photography for collaborating with us on these photos

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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2 comments

  • Fashionably Fabulous

    September 15, 2015 at 12:22 pm

    I'm so loving Lane Bryant right now! For real!!!!

    1. Farrah Estrella

      September 15, 2015 at 2:52 pm

      Yes!! they are doing a fantastic job, my go to brand for clothes for sure..#loveLB

      Farrah
      xo

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