Glamour X Lane Bryant Fashion Collection and Special Edition Magazine

By: Farrah Estrella
Ashley Graham -Glamour Magazine -Special Edition -Cover
Ashley Graham on Glamour Magazine Special Edition Cover
Glamour Magazine is partnering up with plus size retailer Lane
Bryant to create two special edition plus size fashion magazines and a fashion
collection called “Glamour x Lane Bryant”.
In addition, the magazine is also producing print and digital
sponsored content, a video series and advertising for the retailer. The first 96 page special
issue Glamour magazine devoted to plus size fashion only goes on sale today for
$12.99 ouch!! A bit pricey, no? It is limited edition as only 115,000 copies
will be on newsstands and 50,000 copies will be available in selected Lane Bryant
stores as a gift with purchase for LB customers.
Plus size model Ashley Graham is on the cover of the first
issue and the next issue is coming out in September to coincide with the launch
of the Glamour x Lane Bryant Collection.
The Glamour x Lane Bryant collection is only going to be
available in selected Lane Bryant stores, only 75 stores will carry it but no
need to panic ladies, it is also going to be available online. No price range
has been announced yet but we will keep you updated as soon as we find out.
Lane Bryant CEO Linda Heasley told WWD in an interview: “There’s a lot of judgment coming at our client and a
lot of naysayers saying ‘this woman is unhealthy.’ The reality is this woman
wants what other women in American want. She wants fashion…she wants to be
beautiful with no judgment”.
The Glamour x Lane Bryant collection will hit stores from
October to December 2016, it is curated by the Glamour magazine editors and we
are looking forward to see what they come up with.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. A native of the Dominican Republic, she was a previous writer for Examiner.com and has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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