TORRID launches 2016 Denim Campaign Featuring 11 Real Women in 11 Different Fits
|Torrid 2016 Denim Campaign|
Plus size retailer Torrid is launching their new 2016 Denim Campaign featuring 11 real women wearing 11 different fits.
Torrid is known for their fabulous jeans and this campaign reinforces the brand’s dedication to making the best fitting plus size jeans.
The campaign features their signature models Philomena Kwao and Georgina Burke along with the winner of the 2015 Torrid Model Search Lyanna Lynette. Joining the Torrid models are “Orange is The New Black” actress Adrienne C. Moore, fashion bloggers Simone Mariposa, Allison Teng and Loey Lane.
I am so happy to see plus size bloggers being featured in plus size brands campaigns, it warms my heart. The plus size industry would not be where it is without the contribution of plus size bloggers and this is well deserved. These girls work so hard, I think I know a few things about that. I am so happy for them.
|“Orange is The New Black” actress Adrienne C. Moore for Torrid Denim|
Liz Munoz, SVP of design at Torrid had this to say in a press release about the new campaign: “The blue jean industry insists on fitting jeans on fit models
whose shapes don’t represent what American women really look like. Everything
we do at Torrid is done with our customer in mind; it’s always about her. We
fit on a fit models and cross check on multiple girls of varying sizes, and
then tweak the cut until we know they really fit everyone. Lucky for me, for
the first time in my career I get to actually wear the amazing jeans I design”.
Way to Go Liz!! and I think Liz is Latina which is another big plus in my book, no pun intended.
|2015 Torrid Model Search Lyanna Lynette|
I love the new campaign pictures, they are classy, clean and very chic. Have you guys tried Torrid Jeans? What do you guys think about their jeans and the new campaign? Leave your comments below, let’s chat!!.