Instagram Models: How Instagram is Changing the Modeling Industry
A little bit over a year ago, people were making fun of “Instagram” models, saying that they were only popular on Instagram, they really had no careers etc… Well, fast forward to today and the game has change, hasn’t it? Instagram has more influence that people thought, it has become one of the most used social media platforms in the fashion industry. Models have been discovered by brands on Instagram and many people have careers because of it. Now don’t get me wrong, not everyone has been successful on that platform.
I was speaking to a few model friends recently and one of them said that she was only booked for a modeling job because she had a big Instagram following, they actually told her that on set, while she was working with a big brand. Another said that she did not book the gig because she had less than 10k followers. Modeling agents are pressuring models to increase their social media presence and numbers because it could get them more jobs. Is this what the modeling world has come to? Likes and Followers? It is all a numbers game now.
I remember reading a press release a few months back about Gigi Hadid collaborating with Tommy Hilfiger and it said that they were trying to bring the Tommy brand to a new generation (which makes sense) and that Gigi had a huge social media following and that is one of the reasons why they wanted to work with her. Of course, Gigi is beautiful and having 27 million Instagram followers doesn’t hurt either but is that fair? She is a celebrity with rich parents and rich friends. You can’t tell a girl who just got started modeling, who is not a celebrity and may come from a small town, that if she doesn’t get her social media numbers up she won’t book any gigs? How can this girls compete with the Gigis and Kendall Jenners of the Instagram world?. They can’t.
The only thing that worries me about this is that real talent could be overlooked because brands and modeling agents are playing the numbers game. As a Fashion Blogger, I understand the power of numbers but I also understand the power of influence. In my opinion, it is better to have 10k followers that are engaged and that you can influence than have 1 million followers that are not connected to you. It is all about perception and I get that too. It also doesn’t help that Facebook and Instagram are playing with Algorithms and making it harder for people to connect. Social media was created to connect the world and now they want us to pay to be connected, ironic, ha!! but that is going to be a separate article, let’s get back to modeling.
If I was a model, I would be a bit dishearten that I am not being booked on my talent but on the fact that I have a big social media following. I was even watching America’s Next Top Model the other night and they asked one of the models how many followers did she had. Zendaya was a guest on the show this week and the winner of the week’s challenge got to take a Selfie with Zendaya because it would be great to “Get Those Numbers Up”.
My only advice to you guys is to be authentic. Post only things that make you who you are, that are sincere. Social media platforms like Instagram, Facebook etc…Are just an extension of who you are. It is always great to look back at the moments, trips you took, things you did but don’t force it. Posting naked pictures of yourself for likes will get you a few followers but in the long run, would they stick around? That is the question. Who are you going to influence if your audience is not interested?. Being yourself will get you far and if that means only having 100, 200 or 10k followers than is all right. From what I hear, 10k followers is the minimum amount of followers that you must have before you are consider an influencer. Who knows 10k people in real live? LOL…just kidding!!.
I would like the modeling community to chime in on the comment section below and share with us, how do you feel about this? and have you been pressured by an agent to increase your numbers? is is fair?. Let’s chat!!