Big Beauty News: MAC Cosmetics Coming to an Ulta Store Near You Soon
MAC just dropped a video on Instagram and Facebook that says : MAC at ULTA. Of course MAC fans went crazy asking a million questions. Well, let me give you guys the 411. According to WWD, MAC is trying to reach a different audience and also increase sales.
To start, MAC products will be carried online at Ulta.com in May, followed by about 25 stores in June and by the end of the year in about 100 ULTA Beauty Stores nationwide. While this is very exciting for us makeup fans, some fans don’t think so. While reading some of the comments on social media, MAC fans are saying that it will cheapen the brand and that they like the fact that MAC was exclusive to high end department stores and MAC stores only.
MAC Global Brand President Karen Buglisi Weiler said in an interview: “This is a great opportunity to bring MAC on stream to a whole new audience”, she also added: “In my mind, there’s maybe a customer who shops at Ulta, but has never walked into a MAC store. Maybe she’s never walked into a Nordstrom to purchase MAC or maybe she’s never walked into a Macy’s.”