LOFT Launching Plus Sizes ‘LOFT Plus’ in Spring 2018
Hola Estrellitas! I have very exciting plus size fashion news for you guys today. LOFT is launching plus sizes online as early as next month, and we are hoping that they carry the line in stores too. LOFT Plus will be available in sizes 16-26, we are not sure of the price range yet, but we will keep you posted as soon as we hear anything. I love that more retailers are embracing the plus size market and adding plus sizes to their lines.
Gary Muto, president and chief executive officer of Ascena brands said in a statement: “We’re excited about the up-and-coming spring 2018 launch of our Plus assortment, which will continue to expand Loft’s democratic reach”. Muto also added: “While we have significant work ahead of us at our value fashion segment, we see meaningful opportunity”.
No more teasing guys, this is happening! There is a landing page and a clock countdown on the LOFT website for LOFT Plus already and according to the clock countdown, the launch will be the first weekend in February. From the images on the landing page, we can see plus size model Marquita Pring wearing some beautiful floral looks, yellow trousers and a striped top, perfect for Spring.