Plus size supermodel Ashley Graham stars in the new David Yurman Fall/Winter 2018 campaign. She is also joined by Supermodels Amber Valletta, Anna Ewers and Joan Smalls, as well as Meghan Roche, Florence Clapcott, and musician Cobi.
Beauty and Luxury Jewelry campaigns are hard to come by for straight size models, that is why it is a big deal for a plus size model to get a jewelry campaign. Ashley has been breaking stereotypes and opening doors for others plus size models to walk through and that is why we are super excited that she is being featured in this campaign.
The campaign was shot at the GoldenEye resort in Jamaica by photographer Peter Lindbergh. This is the first campaign for the label by Evan Yurman, son of David and Sybil Yurman, who just joined the company as the new Chief Creative Officer.
Evan said in a statement about the campaign that “It aims to capture the beauty in everyday moments of life”. It is also a nod to the brand’s first-ever lifestyle campaign, which was released in 2001. He also added: “My vision for this campaign drew from the original intent of the first campaign when we were celebrating life’s exceptional moments. This campaign is a continuation, as it captures the beauty in everyday moments of life. It’s about capturing the ease and beauty, and the dynamism of the six women and the male artist who we chose to represent the brand”.