Lenny & Zoe Kravitz x TUMI Luggage
Music legend, designer and actor, Lenny Kravitz and his daughter, actress and musician Zoë Kravitz are the faces of the new TUMI luggage global campaign and they couldn’t have picked a better pair. This is their first campaign together for the stylish father and daughter duo. They shot it in the Bahamas, and it was directed by Eliot Rausch.
Lenny said this about the campaign in a press release: “I’ve been a TUMI customer and admirer of the brand for as long as I’ve been touring”. He also added: “When you’re traveling and living out of a suitcase, your luggage becomes an extension of your home—and yourself for that matter. It’s the one thing that’s always with you: on the plane, on the tour bus, in the hotel room, backstage, or on set. So, you want it to be reliable, durable, and make a statement. For me, TUMI embodies all of those qualities to the fullest. Working on the campaign was very gratifying. Not only did I get the opportunity to represent a great product, but it was a very collaborative experience as I was involved in many creative aspects of the campaign”.
Zoe said: “To me, this campaign is about connecting with ourselves, our roots, and with each other”. She also said: “I loved working with TUMI and the idea of telling a story about travel, family and connecting with one’s roots. It was amazing to travel to the other side of the island for my first time to see where my family originated from and to pay respect to our elders and those who came before us – to experience that with my father was monumental”.
The collection includes travel products such as, backpacks, day bags, accessories and more. The retail prices of the items range from $35 to $1,175 and it is available at TUMI retail stores worldwide and on their website at www.tumi.com.