Covergirl Cosmetics announced yesterday that they have a new “CoverBoy”, 17 year old MUA James Charles.
Charles, has been documenting his makeup work on social media such as on Instagram and Youtube for over a year now. He received a lot of attention recently when his yearbook photo went viral. The kid is talented for sure!!.
THUNDERBOLT ⚡️ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Thunderbolt to create this look. I never use lip colors like this but I honestly love this color, especially for fall?! 🍁 What do you guys think? 👀 Tell me below! ____ You can find it @ultabeauty. Tag a #buxombabe that could totally rock this color! #ad
A photo posted by JAMES CHARLES (@jcharlesbeauty) on
James, is the first male brand ambassador for Covergirl Cosmetics, he is going to join singer Katy Perry as the face of the brand. His first gig, will be starring in an ad campaign for Covergirl‘s new mascara ” So Lashy” that is launching this month.
Major props to Covergirl Cosmetics for taking this great step in promoting the movement that so many makeup artist on Instagram and Youtube, such as: Patrick Starrr, Manny MUA and others, have been promoting for a while now, that makeup is genderless.
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.
A video posted by JAMES CHARLES (@jcharlesbeauty) on
James has over 500k Instagram followers and over 70k subscribers on his Youtube Channel. We can see why Covergirl picked James, he looks flawless and his highlighter is on fleek. WTG James!!.