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Covergirl Cosmetics has a new ‘CoverBoy’ 17 year old MUA James Charles

Covergirl Cosmetics announced yesterday that they have a new “CoverBoy”, 17 year old MUA James Charles.

Charles, has been documenting his makeup work on social media such as on Instagram and Youtube for over a year now. He received a lot of attention recently when his yearbook photo went viral. The kid is talented for sure!!.

James, is the first male brand ambassador for Covergirl Cosmetics, he is going to join singer Katy Perry as the face of the brand. His first gig, will be starring in an ad campaign for Covergirl‘s new mascara ” So Lashy” that is launching this month.

Singer Katy Perry and MUA artist James charles for Covergirl Cosmetics

Singer Katy Perry and MUA artist James Charles for Covergirl Cosmetics Photo: Lacey Terrell for CoverGirl

Major props to Covergirl Cosmetics for taking this great step in promoting the movement that so many makeup artist on Instagram and Youtube, such as: Patrick Starrr, Manny MUA and others, have been promoting for a while now, that makeup is genderless.

James has over 500k Instagram followers and over 70k subscribers on his Youtube Channel. We can see why Covergirl picked James, he looks flawless and his highlighter is on fleek. WTG James!!.


17 year old MUA James Charles becomes the New Face of Covergirl Cosmetics

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. She is also a fitness enthusiast and food lover. A native of the Dominican Republic, she has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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