Dua Lipa x Pepe Jeans London

British singer Dua Lipa, who is one of the most successful musical artists in the current music scene and style icon of her generation, has become the face of legendary British denim brand Pepe Jeans London.

Lipa, 23, stars in the company’s new Spring/Summer 2019 campaign that was shot in black and white by iconic fashion photographer David Sims.

Dua Lipa x Pepe Jeans London

Mark Blenkinsop, CMO of Pepe Jeans London said in a press release: “Dua Lipa is one of the world’s fastest rising stars and has a style which perfectly fits the Pepe Jeans brand DNA”.

He also added: “The partnership marks a new milestone for the Pepe Jeans brand, as we look to consolidate the brand presence in Europe and seek strategic growth in new markets. 2019 promises to be an exciting year for both Dua Lipa and Pepe Jeans, as we will announce a number of initiatives to excite and engage consumers and the B2B trade customers”.

Dua Lipa x Pepe Jeans London

Music, Culture, fashion, London and denim, that is what Pepe Jeans London is all about.

Visit their website at www.pepejeans.com to shop the collection. Tag your looks on social media with the hashtag #duaforpepe and follow Pepe Jeans on Instagram @pepejeans.