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Hollister Collaborates with COOLMAX® and LYCRA® for New Denim Line


Hollister’s Advanced Stretch jeans with COOLMAX® ALL SEASON technology for year-round comfort. Photo courtesy of Hollister

Global retailer Hollister recently debuted a new line of denim in collaboration with COOLMAX® and LYCRA®.  

If you are not familiar with Hollister, they are a part of the Abercrombie & Fitch Co. division and they cater to mostly teens. The company has over 550 locations and of course, you can also shop online. The new line of performance jeans for guys and girls is made with INVISTA’s COOLMAX® ALL SEASON technology and LYCRA® fiber for year-round comfort and lasting fit. This technology keeps you cool and dry when it’s hot and warm when it’s cool.

Hollister Slim Straight Jeans 


The President of Hollister & Co. Kristin Scott said this in a press release: “At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment. Our goal with the innovative COOLMAX® ALL SEASON technology is to provide products that fit the needs of our customer’s on-the-go lifestyle”.

Hollister High Rise Jean Leggings 


To promote the line Hollister enlisted the help of YouTube star Zach King, check out the campaign video below:

What do you guys think of the video? Join the fun with Hollister by sharing your looks on social media using the hashtag #HollisterCOOLMAX.

Shop for Hollister Jeans in stores and online at

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. She is also a fitness enthusiast and food lover. A native of the Dominican Republic, she has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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