Hollister Collaborates with COOLMAX® and LYCRA® for New Denim Line
If you are not familiar with Hollister, they are a part of the Abercrombie & Fitch Co. division and they cater to mostly teens. The company has over 550 locations and of course, you can also shop online. The new line of performance jeans for guys and girls is made with INVISTA’s COOLMAX® ALL SEASON technology and LYCRA® fiber for year-round comfort and lasting fit. This technology keeps you cool and dry when it’s hot and warm when it’s cool.
The President of Hollister & Co. Kristin Scott said this in a press release: “At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment. Our goal with the innovative COOLMAX® ALL SEASON technology is to provide products that fit the needs of our customer’s on-the-go lifestyle”.
To promote the line Hollister enlisted the help of YouTube star Zach King, check out the campaign video below:
What do you guys think of the video? Join the fun with Hollister by sharing your looks on social media using the hashtag #HollisterCOOLMAX.