Kohl’s EVRI Collection

American department store retail chain Kohl’s is launching a new women’s private-label plus size brand called EVRI this spring.

EVRI, which means Easy, Versatile, Real (value) and Inspiring, will include sizes 0X to 4X (14W to 30W) and it’s going to be available in stores and online. According to Kohl’s, in addition to dresses, tops and bottoms in those sizes, they are going to take into account shape and height, from short to tall, with additional options available in more curvy and less curvy. I can’t wait to see and try the clothes in store.

Kohl’s EVRI Collection

Doug Howe, Kohl’s chief merchandising officer said in a press release: “We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide”. He also added: “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. From a revamped store layout to fit-focused sizing, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience”.

Model Amber McCulloch for Kohl’s EVRI Collection

Kohl’s is working on improving its plus size shopping options and in the Fall, they are going to be redesigning their in-store layout to accommodate more plus size lines including NIKE Plus.

Big props to Kohl’s for doing this and big ups to plus size model and blogger Amber McCulloch of the Blog “Style Plus Curves” for landing her first national campaign. Congratulations!!

Model Amber McCulloch for Kohl’s EVRI Collection