SUGARFIX by BaubleBar is a new jewelry line created exclusively for Target. The 180 styles collection includes original designs and pieces by the brand’s most popular styles. The best part about it is that all of the necklaces, earrings, bracelets and rings are under $30 dollars. Yes, you read that right, $30 dollars. That’s why I said Target wants all of our money!.
BaubleBar co-founders Amy Jain and Daniella Yacobovsky said this about the collaboration and why they picked the name SUGARFIX for the jewelry line: “SUGARFIX is about treating yourself to something special every day. We named the line SUGARFIX by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences. They also added: “SUGARFIX not only encapsulates those feelings, but also draws on some of the parallels between baubles and bonbons—not always the main event, but both manage to steal the stage as the most memorable. We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest”.