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New Plus Size Brand Alert: Loralette from Avenue Plus


New Plus Size Brand Alert: Loralette from Avenue Plus

Hola Estrellitas!! We got great news for you today, there is a new plus size brand launching soon called Loralette. Let’s just say that this is Avenue Plus little sister.

Loralette is made for for curvy girls sizes 14 to 24, it caters to the “fashion-focused, digitally savvy woman ages 25-35 who is curvy and confident”, this is great!.


Even though I am not in their target market 25 to 35 year old tech savvy curvy girls, I still love the line and I will be probably rocking some of their looks. From what we have seen in the promo photos, the line looks very boho chic, with lots of pastel color tops, dresses and deconstructed denim.

You will be able to shop for Loralette at starting on march 15th and also in select Avenue stores nationwide. Once you do, Tag them with your looks by using the hashtag #Letmebeme on Instagram.

What do you guys think about this new brand? Let me know in the comments section below and let’s chat. Personally, I am all for it, the more the merrier. We love options! Thank you Avenue and Loralette. 



By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. She is also a fitness enthusiast and food lover. A native of the Dominican Republic, she has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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  • Mika

    March 26, 2017 at 1:18 pm

    I found it last night and am excited!!! I too fall just outside of the target age group but am placing my order today!

    1. Farrah Estrella

      March 27, 2017 at 12:45 pm

      Awesome!! Let me know how you liked the clothes.

  • Kenitha Evans

    October 17, 2017 at 6:00 pm

    I am so disappointed in this line. I love the clothes but they only go to size 24. Don’t they think that larger women want to wear young fashionable clothing? Just because we are larger doesn’t mean we want wear the same shapeless boring old lady clothes they force on us on these other sites. I was so excited when I started going through the site until I saw the sizes. Shame on Avenue and Loralette for perpetuating the the failings of the fashion industry.

    1. Farrah Estrella

      October 17, 2017 at 6:20 pm

      Hi Kenitha,
      I am so sorry that you feel that way.It’s a great line, I am sure that eventually they will go up on sizing since Avenue already goes up to a size 30-32. There are so many options out there, don’t get discourage. The more the merrier! Not every brand is for everyone, remember that. It’s great to even have options, that wasn’t the case 10 years ago but I totally understand what you mean. Thanks for stopping by!

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