La Jolla-based jewelry and accessories brand Pura Vida Bracelets is launching a new customizable jewelry collection right on time for Valentine’s Day.

The new collection consists of two ring styles, two bracelet styles, and one necklace style, which are available in gold, rose gold, and silver. The pieces can be engraved with fonts including Lucida Handwriting, Courier New, or the Pura Vida brand font, as well as with Greek letters.

All items can also be engraved with signature Pura Vida graphics, including a pineapple, tree, heart, and waves. Everything is under $30 dollars: Bracelets are $22, rings are $20, and necklaces are $30.

“We’ve been discussing expanding our metal collection for some time now,” says Griffin Thall, CEO & Co-Founder of Pura Vida Bracelets. “Our original metal pieces were so well received – our wave ring is actually one of our best sellers! We’re always looking for new ways to provide our brand fans with items that we know they’ll love. We think our community will be thrilled with the option to customize their Pura Vida accessories, whether it be for a friend, family member, sorority sister, or coworker – the options are endless.”

Shop for the new Pura Vida Bracelets engravable metal jewelry collection starting on Tuesday, January 21 online at www.puravidabracelets.com.