Simplicity Patterns gets backlash after ‘Hidden Figures’ Facebook Post
The “Hidden Figures” Movie is about the true story of three brilliant African American women who worked at NASA, Katherine Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe), and served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit.
Simplicity Patterns tried to capitalized on the popular movie by promoting their vintage patterns, since the movie is set in the 1960s, but used a white model to do so and their Facebook followers were not having it. The post has since been deleted from their Facebook account but thanks to the magic of screen shots, we have a copy of it.
Some of the comments were about how this was a marketing fail and a missed opportunity by Simplicity Patterns because the movie was about the hidden significance of black women achieving great things during the civil rights era and Simplicity Patterns chose to celebrate that with a white model instead of African American model.
What do you guys think about this post by Simplicity Patterns? Should they have deleted the post or just responded to their followers concerns? Let me know what you guys think in the comments and let’s chat!.