Target Launches New Size Inclusive Swimwear Line ‘Kona Sol’

Target recently launched a new size inclusive swimwear brand called “Kona Sol” and everything is under $40 dollars. Kona Sol is available in sizes XS to XXL (with select styles in 14W to 26W) and it was created for women who are focused on style, comfort and fit.

Mark Tritton, executive vice president and chief merchandising officer at Target said in a press release: “We know the search for the perfect swimsuit can be daunting. Our goal is to make shopping for swimwear fun, easy and inspiring”. He also added: “We created Kona Sol to complement our already incredible assortment of on-trend swimwear, giving women a full range of size and style options, all at an incredible value”.

Kona Sol Swimwear by Target

Target is committed to advancing the conversation around body positivity and inclusivity and the campaign features a diverse group of women, including a variety of shapes and sizes. That is one of the reasons why all the photos of the campaign were unretouched.

The price of the items ranges from $17.99 to $39.99, it features the latest design and fit innovations that deliver chic and sophisticated suits that inspire confidence, whether you’re rocking a mix-and-match bikini, tankini or one piece.

The collection is available now at your local Target store and online at www.target.com.

Kona Sol Swimwear by Target