Hola Estrellitas! Women’s activewear brand Athleta announced recently that they are extending their sizes up to 3x. The brand said that by Spring of 2021, 70% of the activewear brand’s collection will be available in sizes 1X-3X (or 18-26).
In a press release Athleta also said that all 200 Athleta stores will feature size-inclusive mannequins and racks merchandised with garments XXS to 3X, and all 5,500 store associates will be trained in inclusive sizing.
“Empowering women and girls is core to our Athleta DNA. This brand promise comes to life across our expansive product offering and inclusive shopping experience,” said Mary Beth Laughton, president and CEO of Athleta. “We see this extended sizing offering as a key pillar of our growth goals, allowing us to invite even more customers into our community.”