Joe Fresh Adds Plus Sizes Just in Time for Fall
Canadian retailer Joe Fresh has expanded their women’s clothing line to add plus sizes just in time for Fall. The Joe Fresh women’s plus size line includes knits and T-shirts, blouses, sweaters, dresses, pants and jackets, with denim and tights coming soon. The new plus size line is available in sizes 1x to 3x (16-26).
Plus size model Tara Lynn stars in the Fall 2017 campaign along side straight size models Arlenis Sosa and Toni Garrn.
Joe Fresh president Ian Freedman said in a statement: “We are thrilled to expand our womenswear line and now offer a selection of our favorite styles in extended sizes”. He also added: “As our brand continues to evolve, we are committed to providing customers with products that suit their needs while delivering the same style and value”.