Kohl’s Launching Women’s Private-Label Plus Size Brand ‘EVRI’
EVRI, which means Easy, Versatile, Real (value) and Inspiring, will include sizes 0X to 4X (14W to 30W) and it’s going to be available in stores and online. According to Kohl’s, in addition to dresses, tops and bottoms in those sizes, they are going to take into account shape and height, from short to tall, with additional options available in more curvy and less curvy. I can’t wait to see and try the clothes in store.
Doug Howe, Kohl’s chief merchandising officer said in a press release: “We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide”. He also added: “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. From a revamped store layout to fit-focused sizing, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience”.