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Plus Size Fashion Bloggers are Taking the Fashion Industry by Storm

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What do brands like Old Navy, Torrid, Ashley Stewart and Fashion To Figure all have in common? All of them used Plus Size Fashion Bloggers for their most recent fashion campaigns.

Bloggers or aka “Influencers” how they are being called now, have a huge following and their followers and fans are really buying what they are selling. Most of the bloggers featured in these campaigns are full time Bloggers, which means, they blog for a living and their main income comes from their blog.

In the past, a lot of big brands have shied away from using bloggers for their fashion campaigns because according to them, they are not “Models”, they have conducted studies and people don’t like seeing “big people” in advertisements, “They don’t have time to train them for a photoshoot” or afford bad pictures etc… The truth is, these are all excuses. Brands have more control over budgets or who they use or not use for their campaigns than they are willing to say. Bloggers are like celebrities now and their influence is undeniable.

Fashion To Figure-Plus Size Denim- Estrella Fashion Report

Fashion To Figure Denim Campaign


What we like the most about these campaigns is not that they are using bloggers but that they are using Plus Size Bloggers, there is a difference. We also love that they used bloggers from very different ethnic backgrounds and sizes. It is great to see diversity in fashion.

But is the tide changing? or is this a fad? Some people say that “Curves are Trending”, I disagree. We have been here the whole time, the rest of the world is just catching up to us. I read an article recently on about designer Prabal Gurung and he was talking about how “Beauty is no longer a size zero”. Once again, it never has been, the rest of the world is catching up to us.

Old Navy-Estrella Fashion Report-Plus Size Denim-Jeans Campaigns

Old Navy Denim Campaign

The world is a very diverse place even though the “World of fashion” doesn’t think so. They have lived in the bubble for so long that they forgot what normal, everyday people, (Who are the ones that keep their lights on BTW), really look like and that not all of us are a size 2. Now, please don’t think that I am hating on skinny people, if you follow my blog you will know that I blog about fashion in general because I feel that fashion should be inclusive. On my Blog you can expect to see: Kids fashion, couture, plus size fashion, menswear, accessories etc…if it is fashion related, I am going to blog about it because fashion is not one group of people, fashion is for everyone.

My favorite campaign so far of course was the Ashley Stewart one because,  I was a part of it (Ok I admit, I am a little…) but I also liked the Torrid campaign because they used models, bloggers and customers. How cool is that!

Ashley Stewart Extended Sizes-Estrella Fashion Report-Ashley Stewart

Ashley Stewart Fall 2016 Campaign

This article could really be 8 pages long. There is so much to talk about in these campaigns but my main point is: Let’s celebrate diversity, let’s for once and for all, give the respect and accolades to bloggers that they deserve for changing the industry and being a positive influence and finally,  let me just say: We (Plus size people). are not a fad or a trend, we have always been here…the rest of the world is just catching up to us.

Torrid-Denim-Fall Denim-Estrella Fashion Report

Torrid Fall Denim Campaign

What do you guys think about Plus Size Bloggers being featured in fashion campaigns? Do you like the idea? hate it? Leave your comments below and let’s chat.

By Farrah Estrella

Farrah Estrella is an award winning Latina, plus size, fashion, beauty and lifestyle blogger. She is also a fitness enthusiast and food lover. A native of the Dominican Republic, she has been the editor of the Estrella Fashion Report since 2012. Follow her on twitter at @FarrahEstrella and @EstrellaFReport

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